Bringing the feeling of walking into a boutique to an online shopping experience.
Independent shop projectCreative direction · Product development · Merchandising
My contribution
Creative direction, product development & ecommerce presentation
Tools & workflow
AI-assisted artwork, mockups & ecommerce content
The brief
Make Thread Haven Co. stand out among online shops by creating the feeling of stepping into a welcoming boutique.
My approach
I established the boutique presentation style, selected products and niches, and developed personalized-product concepts. Warm retail scenes, botanical details, and coordinated signage connect individual products to one shop atmosphere. I directed the revisions and made the final creative and merchandising decisions.
How I developed the work
Decisions & execution
01
Define the collection
I selected product types and niches, developed personalization concepts, chose colorways, and planned product and personalization placement.
02
Direct the presentation
I planned listing-image sequences and refined artwork, mockups, and lifestyle scenes around a consistent boutique experience.
03
Review for product readiness
I reviewed scale, typography, composition, print safety, personalization placement, product accuracy, and realism. I corrected unsuitable outputs and selected the versions that met the shop’s standards.
A boutique, built for browsing
From a personal idea to a shop experience.
I wanted the collection to feel curated and welcoming. Personalization gives each product its own story; warm materials, botanical accents, and a consistent setting make those stories feel at home together.
The reading-corner concept pairs a customer’s name with familiar books, plants, and warm brass details. I directed the product concept, personalization, color choices, and refinements.
Presentation
Keep the product in focus.
The boutique scene provides atmosphere while the tote remains prominent. Product scale, legible personalization, and believable placement are part of my mockup review.
Consistency
Build a recognizable collection.
Coordinated shop signage, warm lighting, natural tones, and botanical styling connect the tote to the jewelry cases, blankets, and other personalized products.
Listing-image strategy
A sequence that answers the shopper’s questions.
First impressionLead with the product in the boutique setting.
PersonalizationShow the name, wording, and design placement clearly.
Useful detailsSupport the lifestyle image with product features and closer views.
Final reviewCheck accuracy, typography, scale, print safety, and realism before selecting an image.
Shown: supplied final artwork and its product mockup, rather than chronological drafts. AI assisted production; creative direction, revisions, product development, merchandising, and final quality control were directed by me.
Visual direction
The color palette
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A presentation palette inspired by the supplied imagery: warm cream, botanical green, wood tones, and soft floral pink connect the shop atmosphere and product styling.
One shop, many stories
Birth-flower jewelry cases, a personalized reading tote, a family garden blanket, and a cottage garden puzzle share a botanical sensibility while offering distinct personalization ideas.
Designed for the screen
The presentations place products within a recognizable boutique environment, helping the collection feel connected across an online storefront.
AI assisted with artwork concepts, variations, mockups, lifestyle scenes, listing graphics, marketing copy, and SEO drafts. I directed concepts, revisions, merchandising, and quality control. The product mockups and lifestyle scenes shown here use AI-assisted production.
The final deliverable
Putting the decisions into practice
The collection shows the relationship between product concepts, personalization, and storefront presentation. The finished presentation connects a welcoming brand atmosphere with clear product and personalization details.
